Why are digital marketing skills important? How can digital marketing skills help you as a virtual assistant? And what is digital marketing? Reading through the article will give you the information you need to know about digital marketing skills.
First, you need to know what digital marketing is. Digital marketing is a type of marketing and advertising that uses online technologies to market a product or service, such as online ads, social media, content production, and more. It is where different platforms promote products or services and connect with potential customers.
The importance of digital marketing skills helps virtual assistants connect with new customers via online strategies, and allows them to help their clients increase brand awareness, generate leads, and ultimately make more sales or get more sign-ups.
Reading through the article will guide you on what skills are needed to succeed at digital marketing.
Data analysis is the process of collecting data through evaluating, inspecting, and modeling data with a target to use the information to draw conclusions for future marketing efforts. An essential component of ensuring data integrity is an accurate and appropriate analysis of research findings.
The tools you can use are Google Analytics, Google Search Console, and Eclincher.
Google Analytics is useful in finding data such as tracking website activity, session duration, attractive keywords, bounce rate, and more.
Google Search Console collects and provides data including indexes, Google Crawls, and serves websites. It also helps you keep track of your website performance.
Enclincher is the best tool or app to use in regards to reports, scheduling social media posts, and monitoring hashtags.
2.Social Media Marketing
Social media marketing uses different platforms such as Facebook, Instagram, and LinkedIn to market a product or service. It’s used to engage with existing customers and reach new ones to promote the business’s desired culture, mission, or tone.
Using social media, you can see the performance of all the social media pages you are managing by going to insights where you can see your posts, impressions, page likes, and demographics. As you are analyzing data you can see what works and what doesn’t, when and what to post, and adjust the designs of your posts to resonate with the different audiences using different platforms.
As a virtual assistant, if you are assigned to manage social media, your daily tasks will be:
- Answering DMs and comments
- Monitoring all social media platforms Facebook, LinkedIn, and Instagram
- Creating captions and infographics
- Publishing and scheduling posts
3.Video Editing Skills
Video editing is the process of customizing or editing video footage like sound, elements, graphics, transitions, and more to finalize content. It is also through blending images and sounds you will feel the connection and the experience of what you are watching.
The best video editing apps you can use are Adobe Premiere Pro, LumaFusion, Kinemaster, Imovie, and Filmmaker Pro. As a virtual assistant, most of the videos you will be editing are marketing promotions such as sale promotions, tutorials, educational videos, and testimonials,
If you want to be a video editor you should develop the skills that will meet the criteria of a video editor such as media production, knowledge of software, and video editing fundamentals.
4.SEO and SEM Skills
Search engine optimization (SEO) focuses on optimizing websites to create organic reach with potential customers from search engines. It also makes your website have a higher ranking in search engines such as Google, Bing, and Yahoo.
As a virtual assistant, SEO is helpful when you are creating blogs. Having your website optimized will give you more viewers on your blog and your website.
How to Optimize a Website For SEO:
- Choose relevant keywords
- Speed up the loading of pages
- Build backlinks
- Add external and internal links
Search engine marketing (SEM) SEM refers to paid search marketing, a system where businesses pay Google to show their ads in the search results. It will create leads for better traffic and visibility in both organic and paid searches.
As a virtual assistant, you can help your client boost their website by simply using SEM.
Online advertising helps you educate and inform your potential customers about the services or products you offer.
One common type of online ad you can use is Google Ads. Types of Google ads are banners, pay-per-click ads, and pop-up ads. You can use these advertisements to gather information or increase your client’s online presence for more sales and leads.
Social media ads are also effective internet advertising such as Facebook ads, LinkedIn ads, Instagram ads, and Twitter ads. Within each social media platform, you can choose a variety of ad types including stories ads and conversational ads.
Story ads are helpful in creating reach, video views, traffic, and brand awareness by having a simple video that is in vertical format.
Conversational ads are a method where you will engage with website visitors and interact with potential leads. Call to action (CTA) is one way to encourage leads to know more about your product or services.
The platform that is commonly used is Facebook where you can use the ads manager to help your client boost their profile or their posts. In the ads manager, you can see all the impressions and engagements on each post where you can monitor what posts are performing and posts that are not. This ad is helpful because you will know how to advertise your client’s social accounts to increase its online presence.
Facebook ads are also good at targeting groups of people who are interested in your client’s niche and generating leads and sales at a really cost-effective rate. FB ads are known to be one of the cheapest forms of online ads.
6.Email Marketing Skills
Email marketing is the process of sending commercial or advertising email messages to a group of people or your current customers. It is also a form of marketing that can make customers on your email list aware of new products, discounts, and other services.
Email marketing allows you to segment your leads and potential clients’ customers by crafting the perfect subject line to images that resonate with your customer, and valuable content that helps your audience. Email is the perfect channel to drive engagement.
The tools you can use are Hubspot, Mailchimp, and SendinBlue. These tools will help you interact and stay connected with your client’s customers. All of these tools will help in creating or building email campaigns and also write email broadcasts.
Tasks of an Email Marketer:
- Sending and creating email campaigns
- Creating templates and making sure all templates are user and mobile-friendly
- Proofreading all emails
- Copywriting and designing graphics for emails
The purpose of customer relationship management (CRM) is to analyze and manage customer interactions and improve customer service to retain customers and drive sales growth. CRMs can also organize the contacts inside the database by marketing source, sales agent, level of lead interest, and more.
As a virtual assistant, you should know the different uses of CRMs in companies. There are marketing automation, sales force automation, and contact center automation.
Marketing automation helps you enhance marketing efforts on repetitive tasks for lead generation. For example, you have created a template and one of your client’s potential customers sent a message. Marketing automation will send the emails automatically.
Salesforce automation is used to track customer information to follow potential leads for building customer loyalty.
Contact center automation helps contact center agents be more efficient by having pre-recorded audio that assists customer problem solving and distributes information about the product or services they offer.
Some examples of tools you can look into include Follow Up Boss, SalesForce, and Hubspot. These tools can help you connect with your customers easily. You can use different functions like lead management and contact management.
8.Basic Design Skills
Basic design skills include the creation of marketing advertisements and graphics. As a virtual assistant, most of your clients will have social media platforms that require basic design skills by redesigning your client’s graphics for social media posts.
The tools you can use are Canva, Adobe Photoshop, and Proofhub. Canva is a design tool that is user-friendly and has features like drag and drop. You can start watching the beginners guide to Canva so you can know the basics and start practicing.
Mobile Marketing helps you increase your reach to your potential client’s customers. Promotions are sent through SMS text messaging, multimedia messaging, and pop-up advertisements. In this kind of strategy, it is easier to connect with potential leads by just sending your clients’ customers a message or pop-up advertisements.
One example is Facebook. Facebook videos that have video advertisements are effective because some videos have multiple advertisements that you will encounter.
How to Produce Effective Mobile Marketing:
- Mobile-friendly content
- Voice search optimization
- Text message marketing
- Creative videos
- Personalized campaigns
10.Writing and Editing Skills
Writing is one of the best skills that you can share with your client. It’s the ability to express ideas through written context.
There are different types of writing you should know, such as expository, descriptive, persuasive, and narrative. These writing styles will help you determine what to use when writing content.
The most helpful writing skill you can share with your client is copywriting. Copywriting is the art of producing engaging content in advertising channels such as websites, print ads, and catalogs. It is helpful to your client because attractive captions will help their social media increase in online presence and increase sales. Blogs and emails are other forms of writing where you can learn and enhance your skills in writing.
Editing skills is a vital role in writing when revising the content, organization, grammar, and presentation of a piece of writing. The purpose of editing is to have clean and accurate content so your readers will not experience miscommunication.
Digital marketing skills are important for every organization and for aspiring virtual assistants. It can help you prepare and enhance your skills so you will have a guide on what to focus on.
If you find this article interesting, you can check out other articles at Virtudesk to learn more about the benefits of working from home. and what types of research are effective to use.
If you want to become a virtual assistant, you can apply now by filling out this application form. The positions that are currently available are Executive Virtual Assistant and Inside Sales Associate.