A marketing virtual assistant has different functions or responsibilities in a company. If you are interested in being a marketing virtual assistant, you need to know the important tasks so you can prepare when you apply for this position.
Why is it important? It is important because knowing the task will give you an overview of what to do or what skills you need to acquire. Acquiring these skills can help you adapt quickly and perform well in the job.
If you want to learn about these tasks, below are the 10 tasks you will know about Marketing virtual assistants.
1.Search Engine Optimization (SEO)
The process of search engine optimization (SEO) is to allow viewers or visitors to get on a certain site. This can help you improve the quality of a website by helping it rank high on search results.
As a marketing virtual assistant, you should know the keywords or phrases of top searches that people are looking for. Knowing this task can help you optimize your client’s business website. SEO can generate potential leads or lead to profit by bringing visitors to a business’s website.
Optimize a user-friendly website like WordPress by adding code or plugins.
2. Create Content Marketing
Content marketing is a promotional activity that focuses on sharing videos, blogs, and social media posts. In this way, viewers will be more engaged and actively support your products or services because you’re giving them resources, entertaining material, and the opportunity to interact with the brand before committing to a paid service or product.
As a virtual assistant, you should know the latest trends, so you can create engaging content. You can get some ideas from different pages that are in your niche on social media.
Keyword Research is the process of identifying search terms or keywords that users enter in the search engine to find a product, service, or question they have. This is important to know because it can create an advantage for an organization for better engagement.
As a virtual assistant, commonly used tools for searching the best keywords are Ubersuggest, Google Keyword Planner, Moz, and Semrush. These tools can help you search for the best keywords in each country. It will show you graphs and statics on the word used by the users. And you can choose a keyword that fits your topic.
4.Develop Social Media Marketing
Social media marketing is the process of promoting products and services through different platforms. It is easy to promote because all platforms are user-friendly, free to use and businesses can reach their customers directly. It has a huge business advantage.
Social media marketing is in charge of monitoring engagement, posting products or services, and social media community engagement. These are the common tasks you need to know when you are applying for a social media marketing position.
Email marketing is the act of sending promotional emails to leads or potential customers to increase sales, brand awareness and promote your product or services.
The commonly used emails are lead nurturing emails, broadcasts, and funnels. This type of email is for developing and reinforcing relationships with clients in a sales funnel. In short, this is for lead generation marketing.
Common and useful tools are Mailchimp and Keap. A virtual assistant can use these tools to connect with potential clients by creating lead nurturing emails. Creating a precise and straight-to-the-point introduction message can attract clients better.
6.Run Digital Advertising
Digital advertising is a promotional activity that uses mediums such as social media, email, search engines, mobile apps, and websites to show advertisements and messages to clients.
A virtual assistant can utilize these advertisements by creating marketing collaterals like a carousel and video creatives. This can help your client improve their organization and create more opportunities with their clients.
A marketing virtual assistant is also in charge of graphic design and video editing. They are focused on developing brand kits, creating marketing images, and video creatives. In this way, it will increase the online presence of your client’s organization for better sales and engagement. Content marketing is part of graphic design and video editing through creating marketing collateral.
Marketing strategies are action plans to reach your target market through various methods and channels. Marketing strategies contain a value proposition and ways to increase brand awareness.
A marketing virtual assistant should know the 5 promotional strategies in Marketing. They are personal selling, advertising, sales promotion, direct marketing, and publicity. Personal selling promotes products and services through appearance and specializes in product knowledge. They aim to make a sale or at least trial the product. Advertising focuses on showcasing a product or services to attract engagement and sales. Sales promotion is a limited-time offer for consumers, wholesalers, and retailers. It gives the buyers urgency to buy a product or avail services. Direct marketing communicates through email, social media, and texting campaigns. Publicity is one of the effective marketing strategies because it is in the news and newspapers.
9.Create and Analyze Reports
Analyzing reports is a vital part of an organization and for virtual assistants. The organization’s reports focus on qualitative and quantitative company data that analyze business strategy if it’s performing well. For virtual assistants, reports are important to see if marketing collateral is effective.
A marketing virtual assistant commonly reports on all social media platforms such as Facebook, Instagram, Google Analytics, digital ads, and LinkedIn.This helps you monitor your marketing collateral on what is effective and ineffective.
10. Marketing Admin Tasks
Marketing admin tasks include collecting data from consumers and competitors. The data you will acquire is about the sales and marketing strategies of your client’s competitor. You will also need to collect data on how your client’s competitor is differentiated in the market. In this way, you can create different approaches on how to acquire more customers in comparison to your client’s competitor.
Other admin tasks include managing your client’s CRMs or Customer Relationship Management database. You can be expected to upload new CRM contacts on a daily basis. Another admin task is cleaning out duplicates in your client’s CRM and segmenting those contacts by applying tags.